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Course Content

Expert Media Buying & Scaling

4 Modules25 Videos~5 hours total
Mike Buontempo

Your Coach

Mike Buontempo

Founder, Client Accelerators

Mike Buontempo has been in the digital world and running paid ads since 2010. He's the founder of Client Accelerators, a full-service direct response agency that has produced over $300M+ in sales from their omni-channel approach running ads on YouTube, Facebook, Instagram, Google & TikTok. They specifically help info product brands scale profitably through scripting, producing & launching all of their ads across these platforms. Buontempo is the #1 user of HYROS, with over 200 clients on the platform.

$300M+

Sales Generated

200+

Clients on HYROS

5 Platforms

YouTube, Meta, Google, TikTok

Get Help From Mike With Your Ads
01

Advanced Hyros Setup: Custom Audiences, Pixel Setup & More

55 min · 6 lessons

Master the foundational HYROS configuration that powers everything else — navigation, attribution modes, pixel optimization, custom audiences, and dashboard setup.

What This Solves

  • New to the HYROS dashboard and unsure where key features live
  • Wasting time clicking through menus instead of finding what you need fast
  • Missing critical features because the interface is unfamiliar

How HYROS Helps

A guided walkthrough of the HYROS dashboard — where everything lives, how to navigate efficiently, and the key areas you'll use daily to manage client campaigns and attribution data.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Not understanding the difference between HYROS attribution models and when to use each one
  • Misreading reports because you're using the wrong attribution mode for your funnel type
  • Clients getting confused by data because the reporting isn't configured correctly

How HYROS Helps

Learn how HYROS attribution modes work, which model to use for different campaign types, and how to set up reports that give you and your clients clear, accurate performance data.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Offline conversions aren't being sent back to ad platforms for optimization
  • Pixel setup is incomplete or misconfigured, leading to lost conversion data
  • No GTM implementation to manage tags across multiple client sites cleanly

How HYROS Helps

How to set up HYROS pixel tracking with offline conversion optimization and Google Tag Manager integration. Feed accurate conversion data back to ad platforms so their algorithms optimize toward your real buyers.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Building audiences based on platform data that doesn't reflect actual buyer behavior
  • No way to create precise retargeting segments from HYROS attribution data
  • URL-based tracking rules are missing or misconfigured, breaking attribution chains

How HYROS Helps

Build powerful custom audiences using HYROS data and configure URL rules that ensure every visitor touchpoint is tracked accurately. Create retargeting segments based on real buyer behavior, not platform guesses.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Default dashboards don't show the specific metrics your agency clients care about
  • Spending hours building custom reports in spreadsheets for each client
  • No quick way to see the KPIs that matter across all your accounts

How HYROS Helps

Create custom HYROS dashboards tailored to each client's needs. Set up the views that matter most — ROAS, CPA, LTV, and attribution breakdowns — so you can make fast decisions and deliver clear client reports.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Completed the setup but not sure if everything is configured correctly
  • Common questions about edge cases and troubleshooting
  • Need a quick reference for the most important setup principles

How HYROS Helps

A summary of the critical setup points from Module 1 plus answers to the most frequently asked questions. Use this as your checklist to verify your HYROS configuration is solid before moving to optimization.

Want Mike to personally help you with this? Click here to book a consultation.
02

Scaling Call Funnels to 7 & 8 Figures with Hyros

1 hr 25 min · 5 lessons

The complete playbook for tracking and scaling call-based funnels — from setting benchmarks to tracking MQLs, show-up rates, and live optimizations.

What This Solves

  • No clear framework for scaling call funnels past the initial testing phase
  • Unclear how HYROS fits into a call-based sales process
  • Jumping into tactics without understanding the overall scaling strategy

How HYROS Helps

An overview of the complete call funnel scaling framework — what you'll learn, how the pieces connect, and the mindset shift needed to scale call-based businesses to 7 and 8 figures with accurate attribution.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Scaling without baseline metrics to measure progress against
  • No framework for knowing when a campaign is ready to scale vs. needs more testing
  • Making emotional scaling decisions instead of data-driven ones

How HYROS Helps

How to establish the key benchmarks and KPIs in HYROS that tell you exactly when a call funnel campaign is ready to scale. Set the foundation for confident, data-backed scaling decisions.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Treating all leads equally regardless of qualification level
  • Ad platforms can't distinguish between a form fill and a genuinely qualified prospect
  • No way to optimize campaigns toward leads that actually book and show up for calls

How HYROS Helps

Set up MQL tracking in HYROS to separate high-quality leads from tire-kickers. Feed this data back to ad platforms so they optimize for the leads that actually convert to booked calls and closed deals.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • High booking rates but low show-up rates — and no way to trace it back to ad source
  • Sales qualified leads aren't being tracked separately from marketing qualified leads
  • Unable to identify which campaigns produce leads that actually show up and close

How HYROS Helps

Track show-up rates and sales qualified leads (SQLs) in HYROS to identify which ad sources drive the highest-quality prospects. Optimize your spend toward the campaigns that fill your calendar with buyers, not no-shows.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Knowing the theory but not seeing how it applies in a live campaign
  • No projection model for forecasting revenue before increasing ad spend
  • Optimizing reactively instead of proactively planning scaling moves

How HYROS Helps

Watch live HYROS optimization decisions being made in real call funnel campaigns. Plus, learn how to use GERU to project revenue outcomes before committing budget — so you can forecast results and scale with confidence.

Want Mike to personally help you with this? Click here to book a consultation.
03

How to Optimize & Scale Low Ticket Funnels to 7 & 8 Figures

1 hr 42 min · 7 lessons

The complete system for scaling low-ticket funnels — creative testing, battle-tested optimizations, data analysis, and the strategies that take campaigns from 6 to 7+ figures.

What This Solves

  • Low-ticket funnels hit a ceiling and traditional optimization doesn't break through
  • No structured approach to scaling small-purchase funnels profitably
  • Unclear how attribution data changes the low-ticket scaling equation

How HYROS Helps

An overview of the low-ticket scaling framework — how accurate HYROS attribution data transforms the economics of low-ticket funnels and enables scaling strategies that wouldn't be possible with platform data alone.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • No established KPIs for low-ticket funnel performance
  • Scaling before the funnel metrics justify the increased spend
  • Different benchmarks needed for low-ticket vs. high-ticket but using the same ones

How HYROS Helps

Establish the specific benchmarks and performance thresholds that low-ticket funnels need before scaling. Learn which HYROS metrics matter most for low-ticket and how to set realistic targets.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Testing creatives randomly without a structured process
  • No way to accurately attribute creative performance to actual revenue
  • Killing winners too early or keeping losers too long due to bad data

How HYROS Helps

A systematic creative testing framework powered by HYROS attribution data. Know exactly which creatives drive real purchases (not just clicks), how long to test before making decisions, and how to iterate on winners.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Basic optimization tactics that worked at low spend no longer work at scale
  • Ad fatigue and rising CPAs with no playbook for combating them
  • Optimizing toward the wrong events because platform attribution is inaccurate

How HYROS Helps

Proven optimization strategies that have been tested across millions in low-ticket ad spend. Learn how to use HYROS data to make optimization decisions that maintain profitability as you scale.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Overwhelmed by data and not sure which metrics actually drive decisions
  • Platform data and HYROS data tell different stories — unclear which to trust
  • Making gut decisions because the analysis framework isn't clear

How HYROS Helps

The core decision metrics for low-ticket ad campaigns and how to analyze them in HYROS. Build a repeatable analysis process that turns raw data into clear, confident scaling and cutting decisions.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Stuck at 6 figures with no clear path to 7-figure monthly ad spend
  • Every scaling attempt leads to diminishing returns and rising CPAs
  • No framework for horizontal and vertical scaling with attribution data

How HYROS Helps

The specific strategies used to scale low-ticket funnels past 7 figures — horizontal expansion, vertical scaling, and the HYROS data signals that tell you when and how to push harder. Move past the plateau.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • No reference point for what high-performing low-ticket creatives look like
  • Creating ads in the dark without seeing real examples and their actual performance data
  • Unable to reverse-engineer why certain creatives outperform others

How HYROS Helps

Real creative examples from campaigns that have scaled to 7+ figures, complete with actual performance stats from HYROS. See what works, why it works, and how to apply the patterns to your own campaigns.

Want Mike to personally help you with this? Click here to book a consultation.
04

How to Optimize and Scale Webinar Funnels to 7 & 8 Figures

1 hr 21 min · 7 lessons

The complete webinar funnel scaling system — from creative testing and offline conversion optimization to data analysis frameworks and 7-figure scaling strategies.

What This Solves

  • Webinar funnels have long attribution windows that platforms can't track
  • No structured approach to scaling webinar-based campaigns profitably
  • High upfront ad costs with delayed revenue make optimization difficult

How HYROS Helps

An overview of the webinar funnel scaling framework — how HYROS solves the attribution challenge unique to webinar funnels and enables scaling strategies that account for delayed conversions and long sales cycles.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Webinar-specific metrics differ from other funnel types but the same benchmarks are being used
  • No framework for evaluating webinar funnel health before committing to scale
  • Registration rates, show-up rates, and conversion rates aren't being tracked together

How HYROS Helps

Set the specific benchmarks that webinar funnels need before scaling — registration cost, show-up rate, offer conversion rate, and ROAS thresholds. Use HYROS to track the full journey from ad click to webinar purchase.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Testing webinar creatives without knowing which formats drive actual registrations that convert
  • Common creative mistakes that tank webinar show-up rates
  • No system for iterating on creative based on down-funnel conversion data

How HYROS Helps

The creative testing process specific to webinar funnels — which formats work best, the mistakes that kill show-up rates, and how to use HYROS attribution data to identify creatives that drive registrations that actually convert.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Webinar purchases happen offline or delayed, and ad platforms miss them entirely
  • Email sequences drive conversions but get no attribution credit in ad platforms
  • Budget constraints force tough choices without data on what's actually working

How HYROS Helps

How to feed offline webinar conversions and email-driven sales back into ad platforms through HYROS. Optimize campaigns with the full picture of your revenue, not just the immediate clicks and purchases.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Analyzing webinar funnel data with the wrong mindset leads to premature cuts
  • Long attribution windows mean data looks different than other funnel types
  • No rules for when to wait for more data vs. when to make a decision

How HYROS Helps

The data analysis framework specifically for webinar funnels — the mindset shift needed for delayed-conversion businesses, rules for decision timing, and strategies for reading HYROS data in the context of long sales cycles.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Running out of creative ideas that drive webinar registrations at scale
  • Scaling attempts cause creative fatigue and rising registration costs
  • No production system for continuously generating fresh, high-converting concepts

How HYROS Helps

A system for producing winning webinar creative concepts at scale, plus the 7-figure scaling strategies that work specifically for webinar funnels. Learn how to expand spend while maintaining registration quality and ROAS.

Want Mike to personally help you with this? Click here to book a consultation.

What This Solves

  • Completed the webinar module but need a summary of the key action items
  • Common questions about edge cases in webinar funnel attribution
  • Need a reference guide for the most critical webinar scaling principles

How HYROS Helps

A summary of the most important webinar funnel scaling principles plus answers to frequently asked questions. Use this as your action plan and quick reference as you implement the strategies with your agency clients.

Want Mike to personally help you with this? Click here to book a consultation.

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