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The E-Commerce Ad Playbook

Simon Freeman

Your Coach

Simon Freeman

Welcome To Digital

Simon is an underground ECOM & DTC expert. He has spent $50M on ads and generated over $150M across the big three platforms: Meta, Google, and TikTok. Whether it's a startup, or a powerhouse brand, Simon is a true e-commerce master.

$50M+

Ad Spend

$150M+

Revenue Generated

3

Meta, Google, TikTok

What This Solves

  • Meta ad strategies from 2024/2025 are delivering diminishing returns as the platform evolves
  • No clear playbook for scaling e-commerce accounts on Meta in the current landscape
  • Wasting budget testing outdated campaign structures and audience strategies

How HYROS Helps

The current Meta advertising strategies that are actually working for e-commerce in 2026. Learn how to structure campaigns, target audiences, and use attribution data from HYROS to scale profitably on the platform where most DTC brands spend the majority of their budget.

What This Solves

  • Tracking dozens of metrics but not knowing which ones actually drive profitability
  • Making scaling and cutting decisions based on surface-level platform data
  • No framework for connecting ad metrics to real business outcomes like profit and LTV

How HYROS Helps

How to identify and focus on the metrics that actually determine e-commerce profitability. Use HYROS to cut through vanity numbers and build a data-driven decision framework that tells you exactly which campaigns to scale, which to cut, and where to invest next.

What This Solves

  • Basic tracking and optimization is not enough to compete in saturated e-commerce niches
  • Leaving revenue on the table by not leveraging the deeper insights HYROS provides
  • Hit a scaling ceiling and need advanced tactics to push past it

How HYROS Helps

Advanced e-commerce advertising techniques powered by HYROS data insights. Go beyond basic attribution into strategies like customer segmentation, cohort-based optimization, and predictive scaling that separate top-performing stores from the rest.

Need more help?

Join our Facebook community to share strategies with other e-commerce advertisers and get direct support from the HYROS team.