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The SaaS Ad Playbook

Alex Becker

Your Coach

Alex Becker

Founder, HYROS

Alex Becker is the founder of HYROS.COM. A SaaS company he grew with ads to valuations closing in at 200 million. He primarily grew HYROS at its start with ads and HYROS allows him to see the current strategies working across the largest of media buyers.

$200M

SaaS Valuation

HYROS

Founder & CEO

Ad-Grown

Built With Paid Ads

What This Solves

  • Scaling SaaS ads past 6-7 figures without a proven framework that actually works at scale
  • Guessing at budget allocation across channels instead of using data-driven decisions
  • No playbook from operators who have actually built and scaled 9-figure SaaS businesses through paid ads

How HYROS Helps

The advertising strategies used by 9-figure SaaS companies — how they structure campaigns, allocate budget, and use attribution data to scale predictably. Learn the framework that separates SaaS companies that stall from those that break through.

What This Solves

  • Treating all subscribers the same regardless of their lifetime value to your business
  • No way to identify which ad sources bring high-retention customers vs. quick churners
  • Optimizing for signups and trials instead of long-term recurring revenue

How HYROS Helps

Why LTV is the most important metric for SaaS advertising and how to use HYROS to track it accurately from ad click through months of recurring revenue. Stop optimizing for vanity signups and start optimizing for the customers who stay.

What This Solves

  • Understanding LTV conceptually but not knowing how to apply it to actual ad decisions
  • No framework for calculating acceptable CPA based on projected lifetime value
  • Scaling blind without unit economics — spending more without knowing if it will pay back

How HYROS Helps

The math behind scaling SaaS ads profitably — how to calculate your true LTV, set CPA targets, and use those numbers to make confident scaling decisions with HYROS data. Turn your subscription metrics into an actionable ad strategy.

What This Solves

  • Individual tactics without a unified growth strategy tying them together
  • Unclear how attribution, LTV, and ad optimization connect into a complete system
  • Hitting a plateau after initial gains and not knowing how to push past it

How HYROS Helps

How all the pieces fit together — attribution, LTV tracking, ad AI optimization, and scaling strategy combined into a complete SaaS advertising system. The full picture of how to grow SaaS revenue through paid ads with HYROS.

Need more help?

Join our community to share strategies with other SaaS marketers and get direct support from the HYROS team.